Adelaidians sure are a generous bunch.

City financial planner Optimum Life Focus is about to send four 40-foot shipping containers to rural areas of India, under a partnership with aid organisation FreeToBeKids.

Optimum director Christopher Moore told Ray he started collecting unwanted office equipment, outdoor gear, computers and toys from the local community three months ago.

“I made up flyers and sent them out to anyone who was breathing,” he says. “If I met someone at a restaurant I’d hand them a flyer and of course I gave one to all my clients.

“And the response has been fantastic – there’s been big companies, schools, charities – everyone’s given us stuff.”

With the silly season just around the corner, Ray hopes others will follow suit and give a Chrissie gift to those less fortunate.